Music2Deal India relaunched!

Indian artists have touched all forms of music – from traditional Carnatic & Hindustani classical music to Rock, Jazz, Electronica and more. There is a fast growth in the class of artists who choose to venture into the area of non-Bollywood, independent music. What’s more, such music seems to be enjoying popularity with the Indian audience. Whether a jam-packed gig at a Hard Rock Café or an evening concert at the NCPA – these events are witness to the growing popularity of the diverse genres that make up the current Indian music scenario.

Nevertheless, there remains a conspicuous dearth of infrastructure that can promote these artists. Internationally, Indian music still continues to be represented by Bollywood alone and this monopoly might continue in the absence of a channel for Indian artists to promote themselves on an international level.

The recently launched Music2Deal.com - a worldwide music networking community based out of Hamburg (Germany), is a one-of-its kind B2B networking platform developed specifically for the global music community. This internet platform aims to provide a common marketplace for artists, lyricists, composers to interact and promote themselves.

The arrival of Music2Deal.com in India is definitely a great piece of news for the Indian music industry. According to Mr. Sudhir Shreedharan, Managing Director, Asia Pacific, India has talent in abundance, yet Indian artists seldom receive recognition for their work.

International artist managers and music labels are always on the lookout for fresh talent in the Indian music space, especially with respect to the traditional genres. Recent collaborations between western genres like Electronica and traditional Indian sounds are witness to the fact that Indian music is versatile, entertaining and possesses a rare richness that gives it strong potential for international markets.

Says Mr. Shreedharan, “Music2Deal will enable the export of Indian talent to the more developed markets in Europe and the US.” M2D is also seeking co-operation from the Cultural Ministry and the Government Of India to extend rich benefits to non-Bollywood musicians.

The recently launched, vibrantly-colored Music2Deal.com website has excellent features that will enable artists to showcase their work to an international business community of artist managers, recording labels, studios which make up the whole gamut of the worldwide music industry.